lead and follow  

A brand creating simple softgood products. Providing utility and elevating the experience for cyclists. 
(My personal path to learn sewing)   

Name (Lead & Follow) - Something that speaks to the experience of cycling. Leading your friends down new roads, Following your favorite piece of trail through the woods.

Logo - A graphic that represents how the adventure takes you from one place to another.
Dashes - To indicate the care and detail that goes into every stitch on each product. 

Requirements to start with a small investment

1. Skills - Learn to sew :)

2. Materials - Quality and durable materials, but must be easily sourced from retailers and available in small quantities.

3. Simple - Time is money here, products must have simple/quick construction techniques.

4. Stack up - Mindful of how many layers of fabric come together. A basic home machine can only handle so much.